Privacy Policy

Effective Starting: May 25, 2018

What This Policy Covers

This updated Privacy Policy reflects Communa's commitments and obligations under the EU's new General Data Protection Regulation (GDPR).

Communa is a Market Research company that helps connect consumer with brands through market research activities. Quantability Inc., headquartered in Toronto-Ontario Canada, owns Communa.

When we refer to "Communa", "we", or "us", we mean the Communa entity (owned by Quantability Inc.) that acts as the controller or processor of your information.

Visitors to the Communa website can voluntarily share feedback regarding their brand experience by completing brand ratings or reviews. Members of the Communa community will have the opportunity to earn points that can be redeemed for rewards and be invited to various research opportunities to share feedback, thoughts or opinions and have even more opportunities to earn reward points.

Your privacy is important to us, so the goal of this policy is to be transparent about what information Communa collects, uses, and shares.

This policy explains your rights with regards to that information. It also explains how to access and update your information, and how you can object to its use.

This Policy Covers:

  1. What information we collect and how we use it
  2. How we share information
  3. How we store, secure, and transfer information
  4. Your data rights and choices
  5. Contacting Communa

When we make changes to our Privacy Policy, we will revise the date at the top of this page.

What information we collect and how we use it

Communa collects personal information directly from panelists who, voluntarily decide to provide it. The personal information such as name & email addresses are used for community enrolment, communications rewards redemption, respond to a support issue and validation purposes.

Community members are invited to participate in profiling surveys. Your responses to the profiling surveys helps Communa send you more relevant research opportunities. Survey participation, feedback and opinions are voluntarily. Communa helps facilitate the process of helping brands connect with consumers via research opportunities.

Communa community members are sent emails invitations or reminders enabling members to voluntarily participate in research opportunities. Opportunity participants who qualify and complete a research opportunity will earn the full reward stated in the survey invitation or reminder.

We DO NOT share, sell, or transfer your personal information to third parties without your prior consent, except as otherwise noted below:

Survey Responses: Your responses to survey questions are combined with those of other people and are tabulated only in the aggregate. Only non-identifiable and aggregated data will be shared with our clients. Any answers you provide to survey questions will remain entirely confidential.

Sale of a Business: We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of our business or as part of a corporate reorganization or other change in corporate control.

Legal: Communa or our affiliated businesses and our service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting a debt owed by you, or otherwise where necessary for the establishment, exercise or defense of legal claims.

Communa and our third-party advertising and analytics partners use cookies and similar technologies for tracking across different devices, websites and online services.

We use this information both for secure authentication and for the maintenance of your active sessions. Our third-party partners use cookies for the purposes of marketing, ad targeting, and performance analytics.

Cookies are small text files stored on one's computer by a website that assigns a numerical user ID and stores certain information about one's online browsing. Communa uses cookies on to help us provide community members and site visitors with a better experience and to provide quality control and validation functions. No personal information is stored on any cookie that Communa uses.

Some of the cookies that we use on our partners' platform or ours are required to identify and validate a community member, and they protect access to a member's profile and account information. The privacy settings of your browser must be configured to allow cookies. You can adjust your browser's privacy settings to delete cookies upon exiting web sites or when they close their browser. Systems set not to accept cookies may impact how a research opportunity or member experience was designed to operate.

Some of Communa's partner's sites or research opportunities may use Flash Local Shared Objects (LSO), also known as "Flash cookies," to store your preferences, to display content based upon what a community member views, personalize your visit, or to otherwise track your behaviour and activities across multiple visits to the site. We use Flash cookies strictly for research purposes only.

Flash cookies are different from browser cookies because of the amount and type of data stored and how the data is stored. Cookie management tools provided by one's browser or anti-spyware applications will not remove Flash cookies, nor will the "Private Browsing" modes prevent their placement on one's computer.

You can manage privacy and storage settings for Flash cookies or disable their use entirely by visiting Macromedia's website, the manufacturer of Flash Player, at the following link: Adobe - Flash Player: Settings Manager

This website uses Pollfish web plugin. Pollfish is an on-line survey platform, through which, anyone may conduct surveys. Pollfish collaborates with Developers of applications for smartphones and website owners in order to have access to users of such applications/websites and address survey questionnaires to them. This website uses and enables Pollfish cookies. When a user connects to this website, Pollfish detects whether the user is eligible for a survey. Data collected by Pollfish will be associated with your answers to the questionnaires whenever Pollfish sends such questionnaires to eligible users. For a full list of data received by Pollfish through this website, please read carefully Pollfish respondent terms located at By using this website you accept this privacy policy document and you hereby give your explicit consent for the placement of a Pollfish cookie in your system and the processing by Pollfish of the aforementioned data. Furthermore, you are informed that you may disable Pollfish operation at any time by using the Pollfish "opt out section" available on Pollfish website or by disabling "third party cookies" from your browser's settings. We once more invite you to check the Pollfish respondent's terms of use, if you wish to have more detailed view of the way Pollfish works works.


Service Metadata

This data is generated automatically, when you visit Communa. It provides us with information about how you browse our website and use our app. That includes the links you click, the search terms you use, and the features you access.

We use this metadata to help us understand how our users work, and what they find most valuable at Communa. We also use this information to measure the efficiency of our surveys, enhance our services and guide our future development.

Support Information

To ensure you are up to date with any changes to this policy, please see the last updated section of this policy. Questions regarding this policy, complaints about our practices and access requests should be directed to:

Communa Support Team, [email protected]

or by mail at: PO Box 26086 Broadway PO, Toronto, ON Canada - M4P 0A8

How we share information

We Do Not Sell Your Information!

We will never sell information about you, your profile, nor your data and metadata, to advertising companies or other third parties.

Other Communa Users

Community and Forums

Communa offers publicly accessible blogs and community forums. Any comments you contribute to these platforms may be read, collected or used by any member of the public who chooses to access them. Your information may remain posted on these sites, even if your account is deleted at your request.

Legal Compliance and Fraud Prevention

In exceptional circumstances, we may disclose information about you to a third party if we receive a request and believe that the disclosure is in accordance with or required by any applicable law, rule or regulation, legal process, or enforceable governmental request. We may also do so to enforce our Terms of Service, investigate potential violations, prevent and detect fraud, track and solve security or technical issues, and protect against any harm to the rights, property or safety of Communa, its users, or the public as required or permitted by law.

Changes in Business

If Communa engages in a merger, acquisition, reorganization, bankruptcy, dissolution, sale of company assets, financing, public offering of securities, or due diligence and other steps in contemplation and negotiation of such activities, we may share or transfer information that we collect under this privacy policy, subject to standard confidentiality agreements.

How we store, secure, and transfer information

Data Security

Communa takes data security very seriously and implements the industry's best practices and policies. We take all reasonable measures to protect your information, and to prevent any kind of unauthorized access, misuse, loss, or disclosure.

While no system is infallible, we strive to keep our systems secure and constantly updated.

Your Account Information and Profile are password-protected so that you and only you have access to this personal information.

We recommend that you do not divulge your password to anyone. Communa or our partners will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your account and close your browser window when you have finished your session. By exiting your account this ensures that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe.

When Communa manages personal information as described above, regardless of where this occurs, Communa takes steps to ensure that your information is treated securely and in accordance with the relevant this Privacy Policy.

Communa may share your personal information and/or social-demographic information, including, without limitation, a unique identification number ("UID"), postal code, region, province, gender, marital status, education, ethnicity/race (where permitted by applicable law), employment related information, non-personally identifiable information on household members, consumer product and service usage and ownership (e.g., computers, cars, mobile devices, video games, etc.), home ownership, pet ownership, employment information (e.g., title, role, travel, industry, etc.), and social grade, with third party sample/market research companies (individually each a "Third Party MR Company" and collectively the "Third Party MR Companies") for the following purposes:

  1. Identifying client survey opportunities that you may be eligible for through the Third Party MR Companies; and
  2. Disclosing such data elements to clients of the Third Party MR Companies for audience measurement services; and
  3. Appending such data elements to completed client surveys and delivering the appended survey data to clients of the Third Party MR Company(ies) for analytical or research purposes; and
  4. Other uses as set forth in their privacy policy.

If you are eligible for a client survey opportunity offered through a Third Party MR Company, the Third Party MR Company will provide your unique identification number and a survey link to us and we will invite you to participate in the client survey through the Communa Dashboard.

We will not share your name, email address, or phone number with the Third Party MR Companies. In connection with the sharing of your information with a Third Party MR Company, your information may be transferred and stored outside of your country of residence, including, without limitation, in the United States, and by agreeing to this privacy policy you are agreeing to the processing and exportation of your personal information as set forth in this Section.

If you have any questions about this data sharing please contact [email protected] or you can opt-out by logging into Communa and selecting the following unsubscribe.

If you opt-out, it is the responsibility of us to inform the Third Party MR Companies.

Please note that Communa is solely liable and responsible for managing all opt-out requests.

Your participation in such survey opportunities does not entitle you to any benefits offered by, or membership with, the Third Party MR Companies.

Data Retention

Communa stores your information for as long as your account is active, and for a reasonable period thereafter, in case you decide to continue taking surveys.

Communa may also retain certain information for as long as necessary in order to support business operations, or as required by law.

Your data rights and choices

The following is a summary of choices you can make to exercise your data rights:

Opt Out of Promotional Communications

You have the right to opt out of receiving survey invitations and communications. To unsubscribe from our newsletter, or other promotional emails, use the link at the bottom of the message. You can also contact us directly to have your information removed from our survey invitation contact list. Please note that, even if you unsubscribe, it may take up to 48 hours for our systems to register this change.

Access and Update Personal Information

You have the right to access and edit your profile at any time. You also have the right to rectification in case your personal data is incomplete or inaccurate. To update your information, log in to your account and use the editing tools in your Communa Dashboard. If you require assistance, please contact our Support team.

Right to be forgotten

You have the right to be forgotten which means that, at any time, you can request that Communa permanently delete all applicable data records, including your profile information, along with any user-created content. In some cases, we may need to retain partial information to fulfil our legal responsibilities.

Data Portability

You have the right, at any time, to request and receive the information that you have provided to Communa. We will provide you with your information, in a machine-readable format, so that you can make use of it in other contexts, or with other service providers.

Access Under 16 Years of Age and Children's Privacy Protection

Communa strongly believes that it is important to protect the online privacy of children and Communa encourages parents or guardians to spend time online with their children to participate and monitor their Internet activities.

Communa will never process personal data of children without parental consent.

Communa complies with applicable Laws and Codes pertaining to the protection of Children's privacy, including without limitation the United States Children's Online Privacy Protection Act of 1998 (for US panelists), the European Union Data Directive (95/46/EC) (for panelists within the EU), to the extent applicable, and all applicable international and country specific laws.

For online research conducted globally, Communa complies with all applicable international and country specific laws regarding obtaining consent from parents/guardians for a child's participation in such online research.

Parents or guardians are encouraged to contact Communa to discuss the Personal Information collected from their child or children.

Request That We Stop Using Your Information

Even if you have previously consented to our Terms of Service and Privacy Policy, you have the right, at any time, to change your mind and object to the collection, use, and processing of your personal information.

Additionally, you are under no contractual obligation to continue to provide any information to Communa.

However, we require certain information in order to provide you with our services.

Therefore, if you disagree with the terms of this Privacy Policy or our Terms of Service, you should stop using Communa, and contact us so that we may delete your information.

Contacting Communa

To ensure you are up to date with any changes to this policy, please see the last updated section of this policy.

Questions regarding this policy, complaints about our practices and access requests should be directed to:

Communa Support Team, [email protected]

or by mail at:
PO Box 26086 Broadway PO
Toronto, ON Canada
M4P 0A8